Before anyone was watching.

You were there first.

Every athlete's story starts years before the highlight. Every rep since you were nine was a deposit nobody was counting. ATHL is the record, and the people who were there get to sign it.

Before the rankings. Before the brands. Before anyone else was paying attention, you were in the car. ATHL puts your name on the record, at the price you paid, for good.

4:50 AM
The alarm before the alarm.
Tape. Same ankle. Fourth time this month.
An empty gym. One row of lights on.
Parent's car idling outside. Still dark.
Class. Eyes open, mostly.
Second session.
Treatment you pay for yourself.
Homework at the kitchen table. Dinner measured.
Ice. Sleep.
Again.
Nobody films this part.
It's the part that made you.
The highlight is the last ten seconds.
The other ten thousand hours were deposits.
Nowhere to put them.
Until now.

We know
the work

Two-a-days. Weight checks. Treatment on your own dime. Film at midnight. Built by people who've stood in that gym at 5:40. We don't need it explained. We count it.

We know how
to get you paid

Every practice, every rep, is a deposit. Your token is the one place they all show up, with the names of the people who were there. It's the record. It represents what you've done, what you're becoming, and what it cost. And it has a price, set by the people who believe it.

5:50 AM
Keys in the ignition. Heater on.
Coffee in the lot. Engine running so the windshield won't freeze.
Group chat: who's driving Saturday.
Left work early. Again.
Tournament fee due Friday. Moved it from the grocery line.
Bleachers. Third row. Same seat.
Drove them home. Asked about the game. Got two words.
Refreshed the rankings. Still unranked. Still sure.
Camp registration. Waitlisted. Paid the deposit anyway.
Again.
Nobody counted this part either.
It's the part that made them.
You didn't do it for a receipt.
But every one of those mornings was a deposit.
Theirs, and yours.
Now there's a record.

You were
there

The idling car. The tape. The deposit on a waitlist. Parent, alum, coach, or someone who watches film and just knows: you saw it before it was obvious.

Now it
counts

Back them early. Pay less than everyone who shows up later. Your name on their page for good. Both of you verified. And if you ever want out, you get in line at today's price.

The brand is already
being built. Now it's gotta be visible.

Every practice clip. Every interview. Every box score, every transfer, every camp roster. Athletes build a brand every day with no way to hold its value. The token makes that value visible, and it works differently at every stage of a career.

College
NIL negotiation

Brands come to a page that shows 3,000 verified backers and who was first. That's leverage a DM never had, and it's yours before the agent's.

College
Transfer portal

The token is tied to your name, not your school. Your page, your Day Ones, and your monthly payments move with you.

College to pro
Draft year

The gap between the last college game and the first professional check is months. The raise's monthly payments cover it.

Any level
Injury season

A token doesn't get cut. Payments continue while you rehab, and the people on your page stay on your page.

Federated
Olympic cycle

Eighteen months to the Games, funded by the people who know your sport, without waiting on a federation's committee.

Pro
Second act

A raise against what comes next: a training facility, a media company, a foundation. Backed by the city that watched you for a decade.

Six days that
start in the dark.

Now raising.
Somebody has to be first.

A county road in north Georgia. A Big Ten dorm. A shelter lobby on the west side. An ACC pitch at six in the morning. A cold tub in an empty NFL facility. A dirt track at altitude. Open a chapter.

Six raises, all live at $1.00 to start. Read the story, check the price, and remember: somebody has to be first. Live athletes replace these at launch.

Chapter 01Football
High school / 3A Georgia

Tyler B.

Runs the county road at 4:40 because the weight room is a converted shop class with one rack.
Today$1.04Sold2%Backers1,412
$100,000
Chapter 02Volleyball
College / D1 Big Ten

Maya K.

Two years on the scout team making the starters better. Then a starter went down in October.
Today$1.19Sold5%Backers2,360
$250,000
Chapter 03Football
College / D1 SEC

Marcus R.

Learned the game on a park field with no lines. Now every camera in the country is on him.
Today$1.91Sold12%Backers9,840
$5,000,000
Chapter 04Soccer
College / D1 ACC + U-23 national team

Tessa M.

Six a.m. sessions with the men's team because nobody on her side hits the ball hard enough.
Today$1.09Sold3%Backers1,875
$300,000
Chapter 05Football
Pro / NFL

James P.

Cold tub at 5:30 before anyone's in the building. Extra reps with the rookie who will take his job.
Today$1.33Sold7%Backers4,102
$1,000,000
Chapter 06Track and field
Federated / Kenya national team

Faith K.

Twelve kilometers at altitude before breakfast. Spikes with two seasons on them.
Today$1.04Sold2%Backers903
$150,000
Composite athletes. Schools, leagues, prices, and figures are illustrative.
Ready to write yours?

Ten minutes to verify. Your first backer is usually someone who already drives you to practice.

Somebody is about to be first.

Pick an athlete. Whatever today's price is, it won't be lower tomorrow.

Start your raiseBack your first athlete
Chapter 01 / High school / 3A Georgia / Football

Tyler B.

Running back and safety. Junior. A 3A school where the roster is 31 kids and 22 of them play both ways.
Haralson County, Georgia. Class 3A. Enrollment 640.

Off camera

4:40 AMThe county road. Headlights from his dad's truck are the only light. Three miles out past the poultry houses and back.
6:15 AMWeight room, which is the old shop class. One rack. Everyone waits their turn and nobody complains.
3:30 PMPractice. Both ways. Special teams too.
7:30 PMDad back from the plant. Dinner. Film on a cracked phone propped against the salt shaker.
10:00 PMHomework. An invite to a camp in Atlanta he can't afford to attend.
4:40 AMAgain.
He learned to play tired before he learned to drive.

The ranking sites gave him two stars. Not because of how he plays. Because of how many camps he could get to. A camp in Atlanta is $600 plus gas, and there are four of them this spring.

His mother cuts hair on the porch for camp money. His coach drove him 90 miles to a combine on his own gas. The church passed the plate last spring and nobody said a word.

Here, that same town backs him for a dollar apiece, and their names go on his page. When 1,400 people from home put their name on a two-star, Group of Five coaches go watch the film.

“I'm not asking anybody for a handout. I'm asking the people who already show up on Friday to show up one more way. And I want their names on it when I sign.”
Tyler B., on why they're launching

Who's behind them

Mother, porch barberCoach who paid for gasThe churchThe diner on Highway 27The youth leagueEveryone who left for Atlanta
Raise goal
$100,000

Four camps. Travel. A position coach. Cleats he didn't have to wait for.

First token
$1.00

Everyone in the first group is marked Day One on this page. For good.

Deposits

4:40 a.m. on the county road, six days a week, since ninth grade. Roughly 900 mornings.

Composite athlete. Illustrative.

One token.
Ten years.

A shortstop from a 5A school outside Houston, freshman year to the first round. Hypothetical, but this is how the token works: news brings backers, backers buy tokens, and tokens sold move the price up a fixed curve. The people who were first pay the least, and it never moves the other way.

$1$6$12$18$24$1.04$1.33$2.75$4.72$8.59$15.52$24.00
Today's price $1.04$100 on Day One $104Day One zone.
Who's backing now
ParentsGrandparentsTravel-ball familiesHitting coachThe barbecue place
Deposits to dateFreshman year. About 600 mornings of select ball, cage work, and a hitting coach his parents paid for.
Family and communityHometown businessesRegional brands and alumniNational

Hypothetical athlete and figures. Price follows the published $1 to $24 step-up curve. Brands back with the same token as everyone else. NIL deals are between the athlete and the brand and do not change the token's price.

Five steps.
One direction.

Four steps.
Your name on the page.

Set a goal. Your people buy in. You get a check every month for a year. Nothing hidden.

Find an athlete. Buy at today's price. Hold it, or get in line when you want out. Nothing hidden.

01of 05

  1. Prove it's you

    Two socials, checked twice. Video ID before any cash out. Nobody sells a token in your name but you.

  2. Set a goal

    $100K to $10M. Your goal sets how many tokens exist.

  3. Your people buy in

    First token $1. Steps up to $24 as they sell. One direction. No spikes, no crash.

  4. You get paid monthly

    Twelve checks, not one. You keep 80 cents of every dollar. ATHL keeps 20.

  5. Paid your way

    USDC, RLUSD, or ATHL's own coin.

What lands in your account

If your people buy every token
You keep $200,000$16,666.67every month, for 12 months80% to you. 20% to ATHL. Twelve equal payments. If the raise doesn't fill, you keep 80% of whatever was raised. Resales by backers never touch your money.

Why monthly

Most athletes who get a big check have never had a regular one. Twelve months of steady money pays for camps, rent, a trainer, or your mom's car without disappearing in a weekend.

If anything is wrong with a raise, payments pause. That protects your people as much as it protects you.

The athletes who do best here treat their Day Ones like family. Updates. Access. The first look at the signing. What you give is up to you.

01of 04

  1. Find an athlete

    Every one is verified twice. The person on the page is the person you're backing.

  2. Buy at today's price

    $1 to start, stepping up to $24 as more people buy. Earlier costs less for the same token.

  3. Hold it

    Your page shows what you paid and when. First group in? It says Day One.

  4. Get in line to leave

    Your tokens go to the front. The next backer buys yours at today's price. Marked as a resale.

What your money does

You get 100 tokens
If you get in line when today's price is
$8$800Next backer buys yours. You get $800, before the resale fee.
$16$1,600Next backer buys yours. You get $1,600, before the resale fee.
$24$2,400Next backer buys yours. You get $2,400, before the resale fee.

Three things, plainly

Earlier costs less. That's the whole idea.

You sell at today's price, never lower than you paid. But only when the next backer shows up. If nobody's buying, you wait, and your tokens are still yours.

There will be a fee on resales. We'll publish it before launch, and you'll see it before you sell.

Launch in
three moves

No pitch deck. No agent. The whole thing takes less time than a lift.

  1. Verify

    Connect two socials. We check twice. Ten minutes, and nobody can ever sell a token in your name but you.

    10 minutes
  2. Set your goal

    $100K to $10M. Pick what the next year actually costs: camps, the gap, a physio, rent.

    2 minutes
  3. Send the page

    To the people who already drive you to practice. Your first backer is usually one of them. Then the first monthly check arrives.

    One text

Your first
$25

Three screens. Then your name is on the page.

  1. Pick an athlete

    Read the story. Check today's price. If you know something the rankings don't, this is where it counts.

    Now raising
  2. Confirm the price

    $25 at $1.00 is 25 tokens. You'll see the price, the step, and the fee if you ever sell, before you pay.

    Today's price
  3. See your name land

    Your name goes into the backer list at the price you paid. First group? It says Day One.

    YNYour nameBacked at $1.00Day One

Five questions athletes ask first

Will my school allow this?

Most states allow high school NIL and every Division I school permits it, with disclosure. ATHL checks eligibility at onboarding and won't open a raise where the rules say no. When in doubt, we ask your compliance office with you.

Is this crypto?

The token lives on a blockchain so the record can't be altered. You never have to touch a wallet, a coin, or an exchange. You set a goal, your people buy in dollars, and you get paid in dollars if you want.

What if it doesn't fill?

You keep 80% of whatever was raised, paid monthly. The raise stays open. Nothing is owed back.

What do I owe my backers?

Legally, nothing. The athletes who do best treat their Day Ones like family: updates, a look behind the scenes, the first word on signing day. What you give is up to you.

Who can see my page?

Anyone. That's the point. Coaches, brands, and the people from home see the same page, the same story, and the same list of who believed first.

Five questions backers ask first

Is the athlete real?

Every athlete is verified through two social accounts, manual screening, and video ID before any cash out. The person on the page is the person you're backing.

Can I lose money?

Inside ATHL the price only moves one direction, so a resale is never below what you paid. What you can do is wait: if nobody's buying that athlete, you hold until someone is. A resale fee will be published before launch and shown before you sell.

Do I own part of the athlete?

No. Not a share of a salary, a contract, or a brand deal. You own a token that records you were early, at the price you paid, plus whatever access the athlete chooses to offer.

How do I get out?

You get in line. Your tokens move to the front, and the next backer of that athlete buys yours at today's price. It's marked as a resale so they know.

Does the athlete get my resale money?

No. Resales go to the seller. The athlete's payments come from the original raise and are never affected by anyone leaving.

The creator economy proved it.
Athletes are next.

Direct support from an audience built a half-trillion-dollar category in a decade. Athletes have the audience, a discipline nobody else lives, and, since 2025, the rules on their side. What they've never had is the direct line to the people who were there first. That's the platform.

Creator economy, total addressable market$250B to $480B2023 to 2027 projection. Goldman Sachs Research, 2023.
Sent by fans directly to creators on one platform$10BPatreon, cumulative, $1B in 2019 to $10B in August 2025.
College athlete NIL market$2.75B to $4.5B2025-26 to 2026-27 estimates, projected above $5B by 2028-29. Opendorse, 2026.
Direct pay, per school, per year$20.5MHouse v. NCAA settlement cap, 2025-26, rising to about $33M over ten years. Plus $2.8B in back pay to former athletes.

None of that money flows to the people who were there before the ranking, the offer, or the contract. Schools pay rosters. Brands pay reach. ATHL is the layer underneath: the athlete's own token, sold to their own people, on the athlete's own terms. Built for three kinds of athlete.

Amateur

High school, club, and college. The camps, the travel, the coaching, and the gap a scholarship doesn't cover. Where state and school rules allow.

High school / Club / College
Professional

Every level, every league, and the years after. A name that keeps working, and a chance to be first on the page of the athlete coming up behind you.

Leagues / Independents / Post-career
Federated

National team and Olympic pathway, in sports with no league to pay you. World class, on a stipend, one bad month from a day job.

National teams / Olympic pathway / Worldwide
Six of them are about to launch. Meet them.

Backing has always existed.
It never had a receipt.

The booster envelope. The carpool. The fundraiser page that vanished after the season. The collective that never said where the money went. Support has always flowed to athletes. It was never direct, never verified, and never yours to point to.

Here it is all three. Four kinds of people do this.

The hometown

You've known them since the youth league. You don't care about the curve. You want your name on the page and a seat at the signing.

$25 says you were there
The alum

You gave to the collective and never saw where it went. Now you back the athlete directly and watch the raise, the payments, and the page.

Direct, not through an envelope
The scout

You watch club film and know who's underrated. You back early because you want to be right before everyone else, and pay the least for it.

Day One is a record of being right
The athlete

You were the one nobody funded. Now you're first on someone else's page, with the same token, the same rules, the same protections.

The circle closes
Six athletes are about to launch. Which one would you back first?
  • Second shift: A mother
  • Drove the carpool: A neighbor
  • Ran the AAU team out of a church gym: A volunteer coach
  • Rode the train to every match: A grandfather
  • Let you train after hours: The front desk at the club
  • Sponsored the jerseys: The corner store
  • Waived the fees: The boxing gym
  • Held the stopwatch: A father
  • Paid for the physio: An aunt
  • Kept the field lit: The rec department
  • Drove three hours to watch: The dorm floor
  • Refinanced the house: Two parents
  • Never charged a dollar: The park coach
  • Watched every game: The barbershop
  • Waited on the rent: A landlord
  • Filled the gas tank: An older sister
  • Passed the plate: The church
  • Smoothed the track by hand: The village
  • Trained eleven on one stipend: A former Olympian
  • Ran the fundraiser page: A teammate's mom
  • Bought the cleats that fit: A stepdad
  • Believed first: You

Nobody does
this alone

A church gym in the city. A cul-de-sac hoop. A county road. Wherever you started, someone paid for the tape and someone sat in the idling car.

You're in this list. Maybe more than once. The athlete remembers. Nobody else ever knew.

On ATHL, their names go on your page.

On ATHL, your name goes on the page.

The deposits don't expire.
Neither does the record.

Most college athletes never turn pro. That was never the point of the token. Your page, your Day Ones, and your payment schedule don't know what graduation day is.

You backed a person, not a season. When the playing career ends, the token doesn't. Here's what stays.

What the athlete and the backer have at each stage
StageThe athlete hasThe backer has
CompetingHigh school through the last gameMonthly payments from the raise. A verified page brands and coaches read. Leverage in every NIL conversation.A position at the price they paid. The Day One mark. A place in line at today's price if they ever want out.
GraduatingInto a career outside sportThe page stays theirs. Payments finish on schedule. The 1,400 people who backed them at 19 are 1,400 people who take their call at 25.Nothing expires. The token keeps its record and its place in the queue. Access the athlete offers, from alumni events to the first look at what's next, continues.
Next chapterCoaching, business, broadcasting, a second actA verified name with a public history and a built-in first audience. A pro can open a second raise against what comes next.Their early belief is part of the athlete's permanent record, and the page keeps moving as the athlete's next chapter brings new backers into the line.

What the token is not: a share of a salary, a contract, or a brand deal. It never was. It's a record of who believed first, a monthly check for the athlete, and a page that's still theirs when the whistle stops.

Safe for athletes.
Safe for backers.

If it isn't both, none of the rest matters.

Athletes and the people behind them have been let down before. So the protections aren't a page in the footer. They're in every step, and none of them can be changed quietly.

You've put money behind athletes before with nothing to show where it went. Here the athlete is verified twice, the price is fixed and public, the money goes one place, and your position is written down. None of it can be changed quietly.

LiveYou are who you say you areTwo socials verified. Manual screening. Video ID before any cash out. Two-factor on every sensitive step.
LiveThe price can't be gamedFixed step-up schedule, $1 to $24, one direction. No spikes, no crash to zero inside ATHL. Bots and line-jumpers are watched for and reversed.
LiveMoney is locked downEncrypted at rest. Custody with Ripple Digital Asset Custody. Multi-sig wallets. Regular outside audits.
LivePaid over 12 monthsTwelve monthly payments. If anything is wrong with a raise, payments pause immediately. Resales never touch the athlete's money.
OngoingLegal where we operateIn-house and outside counsel review the structure in every jurisdiction. Amateur eligibility checked at onboarding.
In developmentOne verified recordOne place where everything true about an athlete lives. Built with SportsOne.

Advance opportunityfor athletes everywhere.

Count the work. Then make it count. The support has always existed, in gas money and second shifts and a coach's own pocket. Our job is to make it direct, make it safe, and make it last.

Athletes
backing athletes

Every pro was once an athlete nobody was funding. On ATHL, a ten-year veteran can be first on a high school kid's page, with the same token, the same rules, and the same protections as everyone else in the list.

Look at who you'd be sitting next to. A ten-year veteran backed this kid at a dollar, right above the diner and the youth coach. Your name goes in the same list, at the price you paid, for good.

  1. It's the loudest signal on the platformA pro's Day One badge next to a diner and a youth coach tells every other backer, and every coach and brand looking at the page, that someone who knows the work saw it here first.
  2. Pros launch tooA name that protected someone else's for a decade still carries weight after the last game. A raise against what comes next, backed by the people who watched.
  3. Nothing changes for the athlete being backedSame curve, same monthly payments, same verification. A pro backing you is a backer like any other. It just means more.
Tyler B.
3A Georgia / Football / Raise open
Today's price$3.20
Backers1,412 and counting
  • JPJames P.NFL, ten seasons. Backed at $1.00Day One
  • 27The diner on Highway 27Backed at $1.00Day One
  • CDCoach D.Youth league. Backed at $1.00Day One
  • MKMaya K.D1 volleyball, Big Ten. Backed at $1.50Early
  • 09Class of '09, AtlantaBacked at $2.40Early
  • RGResale from R. G.Bought at $3.20Resale
Illustrative page. Names and figures are not real.
Every athlete who launches makes the next one easier.
Every backer who's first makes the next one braver.

The work
was always
worth something.

You were there
before anyone
was watching.

Start your raiseFind an athlete